“Glocalization” , a business exploded in popularity in 1980s Japan. Originally derived from “dochakuka”, a Japanese word typically wont to describe the localization of universal farming techniques, the word “glocalization” was hijacked by the business and later adopted by social scientists in the English-speaking world. Today, professionals use this term in regard to community organizing, education, and business strategy. “Glocalization” may be a term meaning, quite literally, the mixture of worldwide and native considerations. The paradox between particularism and universalism. The Utopian ideal of discovering a non-material “gift economy” connecting the local and global via information technologies (as suggested above), and therefore the global corporate strategy of tailoring commodities to local markets or fetishizing local places for the needs of product branding (for instance, the McIlhenny company's development of Avery Island because the mythic home of Tabasco sauce).In contrast, "globalization" is typically used as a term to suggest the historical processes resulting in a more one-way relationship between the "global" realm inhabited by multinational corporations, the show business . Culture has become a way more mobile, human software employed to combine elements from diverse contexts. The impact of globalization has become turning point for multinational corporations to think local. Nevertheless, it's tough to possess a general framework how these multinationals enter different markets. For each continent, region, country, etc. they have certain marketing strategies. Glocalization brings from that of globalization and localization and signifies that companies shouldn't only think globally but also act locally while addressing business functionalities including branding, marketing, advertising and product promotion. World is witnessing an unprecedented increase of food industry within the amount of multinational enterprises.
