One of the off shoots of the pandemic has been the growth of DTC- Direct to consumer sales strategy. E-commerce proved to be a boon for an economy fraught with the hazards of health during the last one and a half years of COVID -19 crises. At least it provided the home-locked people with an option to procure the items of their day to day needs, leading to greater profit margins for companies like Amazon dealing in e-commerce.
The big names of manufacturing like Goodyear Tire & Rubber, Mattel and iRobot followed suit from this experience as they tried to widen their base by coming directly in contact with the customer. These manufacturers belong to different market segments, but they have an understanding of what their buyers want while trying to grapple with changing customers' expectations, and at the same time capitalizing on this new opportunity. This marketing initiative allows them to gain a greater control over their brands, cutting out the role of dealers and retailers, in the process increasing their profit margins. Most of the renowned names in manufacturing are generating significant revenue with a personalized e-commerce direct-to-consumer (DTC) sales strategy. This direct to consumer approach reduces the frustrations of the customer who is supplied with only half the information about the products when buying from the third party sites of e- commerce.
Hopefully this strategy in future will create higher standards of customer experience leading to all round improvements in standards of products.
